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Oban: 01631 567007 | E-mail: mail@ainsleysmith.co.uk | Fort William: 01631 567007

Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

06 Jul 2026

Business confidence declines as operating conditions worsen

The confidence of the UK's business leaders dropped during May as operating conditions continued to deteriorate, according to research conducted by the Institute of Directors (IoD).

03 Jul 2026

Gen Zs wish they had learnt basics about tax

Four in ten of Generation Z say they wish they had learnt the basics about tax when they were younger, according to data from HMRC.