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Oban: 01631 567007 | E-mail: mail@ainsleysmith.co.uk | Fort William: 01631 567007

Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

22 May 2026

New parents urged to claim Child Benefit for their baby now

One in three new parents are missing out on Child Benefit payments in their baby's first year, according to HMRC's figures.

21 May 2026

Crime against business putting growth at risk

Decisive action is needed to tackle the 'hidden threat' of crime against businesses, which is damaging growth, according to the British Chambers of Commerce (BCC).